Beyond Race and Ethnicity: Marketing/Community Relations and Fundraising/Membership
Marketing and Community Relations
The reasons you identify for expanding your marketing and community relations efforts to be more inclusive of people of color can easily apply to multiple identity groups. For example, developing strong relationships with representatives from other diverse populations can help you expand your sphere of influence. These strong relationships can then help you to accomplish your program and fundraising goals more effectively.
Fundraising and Membership
Focused strategies to expand fundraising and membership development activities to be more inclusive of people of color are directly applicable if you choose to expand your focus to multiple identity groups. For example, many organizations have success in designing donor circles - small groups of donors who may or may not be from a similar demographic group, such as women or individuals under 35 - that allow other diverse populations to understand their programs and how these donors and potential donors can be supportive.