Tracking and Evaluating How Constituents Use Your Programs
If you're not already doing so, you may want to begin tracking who uses your programs/services as well as tracking information on the quality of programs/services provided to people of different racial/ethnic backgrounds. This may require developing a more sophisticated tracking system than you currently have.
For example, based on information collected during the information-gathering process, The Children's Museum of Denver determined that it wanted to increase attendance from diverse communities in Denver, members of which tended to live in certain neighborhoods. In order to do this, The Children's Museum developed education and outreach programs to keep in touch with children, parents, and teachers in these targeted neighborhoods. In addition, they now collect zip codes for all of their visitors. They have also upgraded their database program to make it possible to track by zip code. (The Children's Museum, Interview)
In addition to gathering information about the quantity of people of color accessing your programs/services, consider collecting information about the quality of services being provided.
To ascertain how people from different racial/ethnic backgrounds are experiencing an organization's programs/services, offer simple customer-satisfaction surveys.
If you ask people to take these surveys, ask them to share voluntarily their race/ethnicity so that you can track any potential differences in experiences according to racial/ethnic backgrounds.
Or host focus groups of clients/constituents and conduct more in-depth interviews to draw out more substantive information and opinions about how to improve programs.
Creating More Inclusive Programs and More Diverse Constituents