Action Plan: Marketing and Community Relations

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This worksheet was created by The Denver Foundation's Inclusiveness Project (http://www.nonprofitinclusiveness.org/) to support organizations doing inclusiveness work.

Users are encouraged to customize the worksheet (both content and formatting) to meet the needs of their respective organizations. A Word version is attached. A writable PDF version is also attached.

 

 

 

Instructions

Complete the table based on your organization's goals.

Goals

Audiences

Strategies

Objectives

Feedback

Example: Expand event attendance from members of the Latino community

Members of the Latino community who connect with the mission of our organization

Advertise in community newspapers

Design bilingual invitations

Create a leadership group of members of the community

Ten percent increase in Latino attendance by end of next year

Tracking of inquiries by ticket sales staff

Twenty random phone calls from members asking about reasons for event attendance and response to event

 

Goals

Audiences

Strategies

Objectives

Feedback

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Name of Organization __________________________________________

 

Date Exercise Completed _________